Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception® , we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you. 

Inception® Chicken Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except the growth of large size dogs (70 pounds or more as an adult).

Product Description

The inception chicken recipe is created with animal protein first to meet your canine’s companions needs. It contains no potatoes, legumes, corn, wheat, or soy. It’s also available in wet and dry formulas.

The chicken in the inception chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your dog’s food.

The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.

Product Benefits

Our Inception Chicken recipe contains chicken and chicken meal as the first two ingredients. Chicken is an excellent source of lean protein providing high-quality, essential amino acids, and trace minerals.

Chicken is a “protein-dense” ingredient, meaning that it provides a lot of protein compared to fat in a given amount of meat. This makes it an excellent source of protein that may help in weight control because fat contains more calories than protein.

Chicken is high in vitamin B3, vitamin B6 and vitamin B5.  It’s also an great source of selenium and phosphorus. 

Healthy Grains

All our recipes contain other wholesome, all-natural ingredients

Oats

These ingredients include oats, a good healthy fiber source.  Oats contain beta-glucan, which is a soluble fiber that helps aid digestion

Oats are full of linoleic acid, a type of omega-6 fatty acid, which helps keep skin strong and healthy.

Oats also contain many essential minerals such as zinc, iron, manganese and copper.

Millet

Millet is a healthy source of carbohydrates for most dogs, and is easier to digest.

Compared to many other grains, millet has a relatively high protein content. This may be more suitable for dogs with food sensitivities to more common grains.

Millet contains many beneficial nutrients such as copper, phosphorus, manganese, and magnesium. Millet is a grain high in B-vitamins and iron.

Milo

Milo contains many other micro-nutrients such as magnesium, copper, and zinc.  Milo also contains relatively high levels of dietary fiber which can help aid in digestive health.  Lastly milo contains natural antioxidants, which benefit the immune system in dogs.

Vitamins and Minerals

Last but not least, we’ve packed Inception with vitamins and essential nutrients sourced from a European human consumable vitamin plant made specifically for Pets Global, making our recipes complete and balanced.

Inception supplements all of its dog diets with extra taurine and L-Carnitine.

To help booster the immune system, we’ve included ground flaxseed, which is an excellent source of plant omega-3 fatty acids and a great source of natural antioxidants as well.

Ingredients

Chicken, Chicken Meal, Oats, Millet, Chicken Fat (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Dicalcium Phosphate, Salt, Potassium Chloride, Taurine, Choline Chloride, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Guaranteed Analysis

Crude Protein ………………. 25% MIN

Crude Fat ……………………. 15% MIN

Crude Fiber ………………….6% MAX

Moisture ……………………..12% MAX

Calcium ……………………….1.2% MIN

Phosphorus ………………….1.1% MIN

Omega 6 Fatty Acids* ……3.0 % MIN

Omega 3 Fatty Acids* ……0.50% MIN

Taurine* ………………………..0.20% MIN

Calorie Content

Metabolizable Energy (calculated)

3,690 kcal per kg,  406 kcal per cup

Feeding Guidelines

Weight of        SERVING SIZE

Dog (lbs)          (Adult)*

10 or less         ¼ – ¾ cup

10 – 20            ¾ – 1 ½ cups

20 – 30            1 ½ – 2 cups

30 – 40            2 – 2 ¼ cups

40 – 60            2 ¼ – 3 ¼ cups

60 – 80            3 ¼ – 4 cups

80 – 100          4 – 4 ¾ cups

*Standard 8-fluid ounce measuring cup

Puppy – Feed up to twice the amount per day.

Gestation & Lactation – Feed up to three times the adult amount per day.

For combination Feeding – Feed 1/3 cup less dry food for every 1/2 can of wet food.

When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.